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Writer's pictureBas Kamphuis

The Pursuit of ARR: Mark Boulton Joins Wingspan as Chief Marketing Officer

Dear Wingspan Community,

 

We are thrilled to share some exciting news that will undoubtedly shape the future of Wingspan and deepen our commitment to driving transformation in the Private Equity industry. It is our pleasure to announce the newest addition to our Wingspan family – Mark Boulton, who joins us as the Chief Marketing Officer.


Mark Boulton: A Strategic Mindset Shaping Global Strategies

 

Hailing from the dynamic city of London, Mark brings a wealth of experience to Wingspan. With a proven track record in developing and implementing global, revenue-focused business strategies for both multinational corporations and smaller tech firms, Mark is a strategic visionary. His recent co-authorship of "The Little Book of Funnel Vision" in 2022, alongside David Sloly, is a testament to his thought leadership.

 

Charting a Course for Growth and Value Acceleration

 

In his new role as Chief Marketing Officer, Mark will spearhead the effort to engage with our valued clients. His mission is clear: to craft marketing strategies that not only enhance value but also accelerate recurring revenue growth for Private Equity-held software vendors. Mark shares his enthusiasm, stating, "I'm very excited to be joining the highly experienced Wingspan team with their unique approach to supporting Private Equity firms in developing their portfolio of software vendors. This will undoubtedly be one of the more exciting and challenging phases of my career."

 

Wingspan: Pioneering Transformation in Tech

 

For those who may be new to Wingspan, we are a trailblazing group of highly experienced software executives dedicated to empowering software companies to thrive in the ever-evolving technology landscape. Our team, comprised of seasoned operators, utilizes a tailored methodology and embraces a commitment to co-investment. This approach positions us to drive the growth and transformation of Private Equity-owned Independent Software Vendors.

 

Mark's arrival is a significant milestone in our journey, and we invite our customers and partners to join us in extending a warm welcome. As we embark on this exciting chapter together, we are confident that Mark's strategic vision and industry insights will play a crucial role in shaping Wingspan's future.

 

Join Us on this Exciting Journey

 

Stay tuned for more updates and insights as we continue to pioneer transformation in the 'as-a-service' era. Welcome aboard, Mark!

 


 

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